Everyone, everywhere will be able to rise up and live abundantly

Elevate humanity


Team First

We take care of our own as a priority. Whereas some obsess on customers, we obsess on our people. By doing so, we'll serve customers better in the long run. Nemo potest dare quod non habet.

Champions of Trust

We have experienced the power of rightfully placed trust in enabling human relationships to flourish from being a father, mother, son, daughter, sister, friend, or co-worker. We see the need in all successful human relationships. We want to restore trust in the working world, and we strive individually and as a  team to be the source.

Empathy with Workers

We identify ourselves as workers, in solidarity with all who work, whether building a business, performing as an admin, coding software, sweeping the streets, serving as a CEO, ministering to a Church, or hammering away as a carpenter. We deeply empathize with working people. If they struggle, we feel their pain. If they improve, we feel their joy. We want to solve their problems, and create opportunity for them.

Hunger to Empower

We feel in our gut a fire to help each human being become more capable, better tooled, and stronger in every way, and to have access to far greater upward mobility.

Extreme Sacrifice

We are the happy few who have chosen the difficult, narrow path. Life is short. When we look back on our lives, we want to see that every ounce of our being has been given. We motivate ourselves, individually and as a team, to the furthest extreme of performance, undergoing pain because it's nothing compared to how fun, adventurous, fulfilling, stimulating, hugely rewarding, and joyous the journey.

Calculated Boldness

We have personally sought and achieved exceptional feats before. We know we will succeed. We carefully plan, then courageously act. We learn from mistakes and eliminate risks, and conquer. We are going to accomplish the greatest, most daring dreams ever endeavored by mankind.

Soulful Gravitas

We are always striving to be more human. We care personally and build friendship. We celebrate the glory of true successes, and shun hollow victories. We dislike fluff. We stand up for the truth.


We love one another, we love what we do, we love who we serve. With passion.



Selecting for world-class character, talent, drive and teaming ability; we vigorously develop, give and receive loyalty, and trust. Managing optimally, always leading, aggressively encapsulating.


It makes achieving great things possible. We first believe we can, then we do. We will find a way, or make one.


Grounded in truth. Individually, and as a team, we know our weaknesses and play to our strengths. Staying within the limits of business, we serve the greater good.

Our foundation. We are upright, behaving honorably, respectfully and ethically. We are forthright, communicating point-blank, honestly and constructively.



Family, friendship and health are paramount. Prioritizing and integrating with our crucial mission ensures sustainable success. 


Resourceful, accountable, discreet. Eliminating muda. Excelling in compliance. We have a duty to use our talents and all resources to protect against permanent loss of capital and maximize long-term shareholder value.


With laser focus, taking the initiative, we fiercely execute against priorities. Relentlessly attack opportunity. Judging ourselves by results. Learning from competitors, fixating on customers. Superior in our access to, quality of, and the way we use information.


To survive, we move as fast as possible. We shrewdly evaluate, quickly decide, immediately execute, nimbly pivot, and continually iterate.


Driving creative destruction and disrupting ourselves, we think independently, challenge the status quo, experimentally discover and aggressively invent. We are builders. We create.